With vaccination growth globally, Enterprise Florida plans to return to trade shows and missions, which begin in June in Dubai.
Manny Mencia, senior vice president of international trade and business development, said he expects personal trade events to begin developing in the fall and most shows to return in 2022. Before the pandemic, the national team went to approximately 40 trade shows and missions globally each year.
This June, Mr Mencia said, Enterprise Florida travels to Dubai for Arab Health, its first live fair since the start of the pandemic. So many Florida companies have signed up, he said, that not all fit into the Enterprise Florida pavilion, and some are heading to other U.S. pavilions. Arab Health, he said, is one of the world’s largest health technology fairs.
Budgets and calendars, Mr. Mencia said, are now being set for 2022, expecting brick and mortar shows and a personal mission. Matchmakers ’missions abroad will continue in 2022. Destinations are often emerging markets and he said some countries are not as far from the vaccination process as the US.
Enterprise Florida offered companies grants for virtual matching and a fair throughout the pandemic. Their long-term future, Mr Mencia said, remains to be seen. “For a while, we will continue to offer this service and see how demand is maintained when the market opens up more.”
Enterprise’s Virtual Business Matchmaking program virtually represents businesses and pre-verified international agents, customers, or distributors in targeted markets. The free enterprise program connects Florida companies with partners from Europe, North America, Africa and Asia. The latest, Israel, Mr Mencia said, was recently added, and Brazil is likely to be next.